TikTok UK has teamed up with JD Sports to launch a three-part series of programmes celebrating rap music and culture, the first edition of which goes live later today, with parts two and three following on 1 and 8 Jun.Called ‘Oi TikTok’, each show will feature, and I quote, “interviews, performances from established and emerging artists, comedy shorts and lots more”.
I don’t know about you, but it’s the “lots more” I’m looking forward to most. Today’s edition, airing at 7pm, will be hosted by TikTok comedy creator Moyo and hip hop DJ Ellie Prohan, with Dréya Mac and SwitchOTR also along for the ride.The programme is part of TikTok’s recent campaign to promote the rap scene to its UK audience.
The platform’s Parris OH says: “We wanted to take this even further to bring a new kind of entertainment to our TikTok community, celebrating UK rap culture with some of the best young talents in the business, alongside the team at JD Sports.
We’ve got some exciting plans coming up, with some big surprises that we’re confident rap fans will love”.Meanwhile Peter Cowgill, Executive Chair at JD, adds: “JD is delighted to be supporting the launch of ‘Oi TikTok’.
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