Todd Spangler NY Digital EditorTikTok, which has had a measurable effect on music discovery, is now letting individual artists upload — and make money from — their songs directly in the app.TikTok touted SoundOn as an “all-in-one platform” for music marketing and distribution.
The platform lets artists upload their music directly to TikTok and earn royalties when TikTok creators use the music in their own videos.The company said it is paying SoundOn creators 100% of the royalties for music in the first year and 90% after that, with no administrative fees.
TikTok said artists will be compensated “based on how often your music is used in TikTok videos,” but didn’t say specifically how much it will pay per listen.
Artists participating in SoundOn can access the music tab in TikTok to show their music under their profile, and other users will be able to see their profile under the song page of each track.In addition, SoundOn lets artists distribute music to third-party streaming platforms including Spotify, Apple Music, Deezer, Joox and Pandora.
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