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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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TikTok granted access to Prince’s full discography to inspire “a new generation of global fans”
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nme.comPrince‘s estate to license his entire catalogue for use on the app.The company is the “first short-form video app” to gain access to the late musician’s complete discography.Prince was known for being protective of his work; he pulled his music from most streaming services in 2015.
A year later, 27 of his albums and compilation records from Warner Bros. were returned to Spotify, Apple Music and Pandora in a move to “nurture his incredible legacy”, CEO and chairman Cameron Strang said at the time [via Bloomberg].Now, TikTok has secured the use of all of Prince’s music for people to soundtrack their videos on the app.
TikTok’s Entertainment Advisor said the aim is to introduce a new legion of younger fans to his music.“Prince was known for.
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