Elsa Keslassy International CorrespondentTikTok has become the official partner of the Cannes Film Festival on time for its 75th anniversary and will give the cultural event a wider-than-ever platform comprising one billion users around the world.While it banned selfies on the red carpet several years ago, Cannes is looking to draw global eyeballs and will provide TikTok users with some exclusive content from backstage, glamorous red carpet scenes and interviews with talents.
Aiming to position itself as a top entertainment destination and content creator, the banner is also launching the #TikTokShortFilm, a global in-app competition of vertical short films – between 30 secondes and 3 minutes.
The jury of the first edition #TikTokShortFilm will be presided by well-known director whose name will be announced at a later stage.
Three awards will be handed out during the festival at an event which Cannes’ chief Thierry Fremaux will attend. Cannes and TikTok’s alliance may seem unlikely but actually makes sense as both strive to support creators and shine an international spotlight on emerging talents.
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