Thundercat uses mouthwash sounds in new song collaboration with Listerine
nme.comThundercat has used mouthwash sounds on a new song released in conjunction with Listerine. The track forms part of Listerine’s The Whoa Collection campaign, which seeks to close the diversity gap in dentistry by supporting the non-profit initiative, Increasing Diversity in Dentistry (IDID) program.
Thundercat incorporates samples of people using mouthwash in the track, while harmonising atop the largely instrumental production.
Listerine’s The Whoa Collection sees the oral care brand partner with creative agency Compound to drive awareness for the IDID program.
The initiative, which will receive up to $150,000 of proceeds from The Whoa Collection, aims to further diversify the dental field and provide pathways for underrepresented dentists to enter the industry.In a press statement, the campaign points to the dearth of dentists of colour throughout the United States, and the percentage of Black people currently living with untreated dental cavities.
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