This New Skin Care Brand Is Redefining What 'Good Skin' Looks Like
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glamour.comGlamour that she grew up with the idea of “good hair,” and later began questioning what it means when also applied to skin. “You can’t put a morality on skin care, just like you can’t put a morality on hair—I don't think it makes sense to use that language,” she says. “So we wanted to showcase women with visible skin conditions in a way that was fun.” This sense of fun is what sets Topicals apart from other brands, which can often come across as pandering, condescending, or tone-deaf.
Olowe said when thinking about the brand's messaging, she wanted to move away from the clinical before and afters that most people with skin issues are used to without veering into the forced “I love myself” positivity. “I think that we are pioneering this.
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