This Morning took a poignant turn on Monday (September 9) as hosts Cat Deeley and Ben Shephard abandoned the familiar ITV studio to shed light on a devastating issue.
The presenting duo led the morning show from Westfield shopping centre in West London, which was dominated by a poignant display of balloons.
However, the swathes of balloons werent for celebration; they represented a sombre statistic to bring attention to increasing youth suicide rates.
The installation was orchestrated by mental health charity C. A.L. M, with 6,929 balloons adorning the airspace, symbolising the number of young people who have taken their lives in the UK over the past ten years.
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