As crowning moments go for a beauty brand, it doesn’t get much bigger than a royal warrant.This prestigious endorsement is only handed out to an elite circle of brands, after supplying royal households for a minimum of five years in the past seven.They’re awarded across a host of industries, from home and household goods to food and drink, but of course we’re particularly intrigued by the beauty brands deemed good enough to find a space in a palace cabinet.
Previously, royal warrants could only be awarded by Queen Elizabeth II or the Duke of Edinburgh, as well as King Charles III in his former capacity as the Prince of Wales.There’s no word yet on who will be dishing out the honours in the new era, but for now the late Queen’s brands get to carry the royal arms for another two years.
Brands are sworn to secrecy about the specific product(s) loved by their royal recipients, but we’ve taken a tongue-in-cheek look at some of the biggest warrant holders in beauty and imagined which items might have found royal approval.
If you can’t find us, maybe check out the dungeons at the Tower of London… God soothe the King The King is known for his appreciation of alternative therapies, so it’s no surprise to find Ainsworths on the warrant holders list.
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