There’s an art to the lockdown music video – and some artists are getting it very right

nme.com:

The Courteeners in their box bedroom during a day off from Costcutters.As acts have strived to keep releasing music during the pandemic, though, the lockdown music video has exposed the raw reality behind the façade.

While major pop acts such as Dua Lipa, Charli XCX and Katy Perry have been able to utilise all the green screen CGI wonders available to remote tech-kind, most acts have been left with their grotty shared kitchen as a set, their iPhone as the camera and their cat in a makeshift tutu as ‘quirky motif’.

It’s been like watching endless episodes of a nil budget MTV show called Cribs: Indie Dole Scum.There is one particular video I’m already sick of the sight of.