Theaters Turn to Foreign Films, Stunts to Increase Specialty Box Office in the U.S.
variety.comGregg Goldstein Many are wondering about the state of the specialty film theatrical marketplace and how to save it. Talk to people in the industry and you’ll hear the same issues: too few new films, little market research data and theatrical windows so short that, by the time indies get to many art houses, they’re out on PVOD, cutting into box office.
Longtime indie film chain Landmark Theatres has a novel idea for how to improve things: half-naked male dancers! How could Landmark top this?
A cocaine bear at “Cocaine Bear?” Why, yes – on Feb. 18, 24 and 25 in Westwood and Pasadena, Ca., patrons took selfies with the titular bear and ate the “powdered” donuts he goes crazy for.
Whether or not exhibitors will resort to actual strippers and cocaine in the future, it’s clear that there are signs of life, good ideas and ways to improve things that can be implemented right now.
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