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The World Cup Puts Networks, Pundits & Sponsors Under The Microscope Due To Qatar’s Human Rights Record

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deadline.com

Soccer’s governing body FIFA estimates that five billion people will tune in to watch the Qatar World Cup, marking a new record for a global sporting event.

This will be a spectacle like no other. The World Cup tends to put a country’s social order under the microscope. Spain, Argentina and Russia are among previous hosts whose politics has drawn opprobrium.

No country has been as scrutinised as Qatar, however. Ever since FIFA made the contentious decision to award the tournament to the Gulf state, controversy has followed, posing questions for participating nations, broadcasters and sponsors.

The country was awarded the tournament 12 years ago amid allegations of corruption within the highest echelons of FIFA. Since then, that FIFA regime has fallen, and Qatar’s record around gender and LGBT+ equality has been in the spotlight.

Read more on deadline.com
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