The Weeknd shells out $7M of his own money to his upcoming Super Bowl Halftime Show performance

dailymail.co.uk:

The Weeknd is set to join an illustrious list of musical artists to headline the Super Bowl Halftime Show when he takes the stagefor Super Bowl LV in Tampa on February 7.And he is banking on delivering a 'cinematic experience' during the performance by putting up $7 million of his own money to help give the production value an added boost, according toBillboard.The Canadian native is also using the opportunity to play in front of one of the most watched annual sporting events in the world by releasing a new greatest hits album ahead of the big game.

Going all in: The Weeknd is putting in $7 million of his own money into the production budget for his upcoming Super Bowl Halftime Show performance in Tampa, Florida; seen in 2018The Tamp Bay.