The ‘Very Demure, Very Mindful’ TikTok Trend, Explained

glamour.com:

Are you very demure, very mindful?Every now and then, a . Suddenly, it's all anyone can say. The latest to enter the chat? Introducing “very demure,” often followed by “very mindful.”OK, so what is going on here, and why is everyone on TikTok suddenly so “demure?” Yes, demure means “reserved, modest, and shy,” but, no, this isn't a -inspired or trend promoting ladylike behavior.

It's…well…just a silly joke.The phrase was coined by TikToker Joolie Lebron, who first used the phrase in a satirical about workplace beauty etiquette that recommended being “demure and modest and respectful at the workplace.”This content can also be viewed on the site it from.“I don’t do too much, I’m very mindful while I’m at work,” Lebron said of her workplace look. “See how I look very presentable?

The way I came to the interview is the way I go to the job.”After the video took off, Lebron leant into the joke, making being “demure” her whole schtick.

There are videos of her , , and very demurely, very mindfully.Plenty of other TikTokers have leapt on the trend. “Bed rotting, but make it demure,” one.This content can also be viewed on the site it from.