The winter coatCoat, price on request, Max MaraBuy: in-store from December 2ndWhy: Most people are faithful to one coat all winter long.
Yes, you occasionally put on a jacket during unseasonably warm days, or something waterproof when the rain is lashing down. But more often than not it is one winter, one coat.
Which makes it arguably the most important purchase of the year.Although unlike a dress or even a pair of shoes, looks aren’t everything in the coat department.
Come those bitter weeks in January and February, what you really need is warmth – and to find out just how cosy a coat is, you need to try it on.
Read more on telegraph.co.uk