The Theatrical Industry Will Recover With More Movies and More Competition (Guest Column)
variety.comPatrick Corcoran Will the industry draw the right lessons from this summer’s successes and failures? It’s a tradition at the end of the summer to opine on lessons learned about what kinds of movies worked and why, and to extrapolate from that “what audiences want.” This focus is always too narrow and tries to prove too much.
It also drives a mad chase after what worked or didn’t work in this season as markers for what will or won’t work in the future.
Never mind that every movie is different, even ones carefully tailored to match the parameters of recently successful movies and to reassemble the same lucrative audience.
This leads to foolish generalizations – not least of which is that “shrinking audiences” mean that America is “overscreened.” Yet no one can tell you by how many.
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