The ROI of Made in NY and How It Has Changed Lives
variety.comSophia Scorziello editor Since 2006, the city of New York’s Made in NY Production Assistant Training Program has been an onramp to successful careers in TV and film production open to low-income New Yorkers across the five boroughs.
A new study has measured the long-term return on that investment for the more than 1,100 people who have gone through the four-week program over the past 16 years.
The study, commissioned by Brooklyn Workforce Innovations and Bloomberg Philanthropies, measured the impact of training program, which is a highly competitive intensive offered yearly to about 80 New Yorkers each year since its inception.
The training program was birthed during Michael Bloomberg’s mayoral administration. Bloomberg Philanthropies has kept a close watch on it since the billionaire investor left office in 2013. “From an economic development standpoint, [TV and film production] was a sector that was growing, and we were looking around at the productions and seeing that they needed to be more diverse,” says Katherine Oliver, a principal at Bloomberg Philanthropies who was commissioner of the Mayor’s Office of Media and Entertainment when the training program began. “The productions, the crews needed to be more reflective of the city that they served and were working in.
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