The rise and fall of Gap, staple of 1990s normcore fashion

msn.com:

Gap announced the closure of all of its stores across the UK and Ireland. On Thursday, the company revealed that it would be shutting shop “in a phased manner” between the end of August and the end of September.

As for the reason, a Gap spokesperson simply said the decision followed a strategic review of its European business. It joins a number of high street brands that have closed their shutters since the pandemic began.

But how did this American label, launched in 1969 by Doris and Don Fisher in San Francisco, go from a humble hipster hangout to emblem of 1990s normcore?

The Fishers launched Gap with one intention in mind: to help Don to find a pair of jeans that fit him. Together, the couple raised more than $60,000, which they used to.