The Original WAGs Were Instant Icons—but Treated as Jokes

glamour.com:

.“I’ve never seen anything like it,” the now 56-year-old, who was married to Cundy from 1994 until 2012, tells Glamour of the European obsession with her and the fellow of professional athletes. “Everyone wanted to know what we were doing.

It just went crazy. It was like the Beatles.” One memory sticks out. She and several other were walking down a street of designer shops, and the paparazzi literally “fell over themselves” to get the perfect shot.“It was like the new rock stars had come to town,” she says.Fast forward to 2024, and similar scenes are playing out at Kansas City’s Arrowhead Stadium.

Since beginning her relationship with Travis Kelce, has been enacting these now age-old WAG rituals—the pap walks, the carefully planned looks, the all-too-visible VIP boxes—just as Cundy and her crew did nearly 20 years earlier.

And all across the country, and across different sports, are breaking through in big ways, building personal brands and getting famous, with Swift supercharging an already growing trend.But to really comprehend our current fascination with the WAGs in the US, we need to go all the way back to the women who started it all.