Seinfeld.” Kramer had applied a suspiciously effective balm to a burn from a spilled cup of coffee, an injury that he was supposed to show off in court to win big bucks.
These days, it seems like the entire beauty industry is telling us to put the balm on. Scores of brands are now offering utilitarian less-is-more tubs of the emollient goodness.
But none is more alluring than the Miracle Balm from Jones Road, the year-old brand founded by cosmetics maven, Bobbi Brown.
The stuff is so good, it could have converted the fictional ambulance-chasing attorney Chiles into a devotee. This summer, the $38 tubs invaded my Instagram feed.
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