The Netflix Slam Gave Great Live Tennis – And Even Better Streaming Marketing
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variety.comMatt Donnelly Senior Film Writer Netflix stuck the landing on a star-studded exhibition match between tennis superstars Rafael Nadal and Carlos Alcaraz this weekend.
Stakes were high on the court, but the Las Vegas showdown was most effective as a lush advertisement for the streamer as a fledgling live sports destination.
Taking over the Mandalay Bay’s Michelob Ultra Arena, the inaugural Netflix Slam pit legend Nadal against 20-year-old Alcaraz.
Rafa, as Nadal is affectionately known to millions of global fans, had not played since a hip injury flared up in 2023. Nadal has only faced Alcaraz a handful of times in his career and wound up losing to the prodigy in a nail-biting tie break.
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