The Little K-Pop Song That Could: How FIFTY FIFTY’s ‘Cupid’ Became a Global Sensation
variety.comMike Wass “Cupid” by Fifty Fifty (stylized as FIFTY FIFTY) has become the little K-pop song that could. Released by independent label Attrakt (stylized as ATTRAKT), the irresistibly bouncy lament on modern love has grown into a crossover phenomenon on the back of organic social media virality, clever marketing and a “Twin Version” in English.
So far, “Cupid” has peaked at No. 4 on Spotify’s Global 200 and on YouTube’s Global Top Songs chart, and No. 41 on the Billboard Hot 100.
And that’s before Warner Records, who recently picked up the banger for North America, takes it to radio. So where did Fifty Fifty and their seemingly unstoppable hit come from?
In order to compete with major power players like HYBE and YG Entertainment, Attrakt — under the guidance of K-pop svengali Sung-Il Ahn (known as SIAHN) — tore up the rulebook.
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