The Lionesses’ lingerie campaign aims to help keep teenage girls in sport
ok.co.ukDespite their busy schedule for the Women’s World Cup, England’s Lionesses have still found time to do their bit to encourage younger generations not to give up on their sporting dreams.
Past and present players have come together to create an inspiring campaign that aims to encourage teenage girls to keep playing the sports they love, after it was revealed that 64% of secondary school girls drop out of all sports before they turn 16, with many of them citing insecurities about their body during puberty as the reason they stopped playing.
Timed to coincide with the launch of the Women's World Cup which kicked off on Thursday July 20, lingerie brand Bluebella officially launched its #StrongIsBeautiful campaign, which featured legendary Lioness Fara Williams, who’s one of England’s most capped players, and Under 19 England and Chelsea player Reanna Blades.
The campaign encourages girls to be proud of their bodies, and not let insecurities or body image issues stand in the way of enjoying the sports they love.
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