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The Invisible Oscars: Consumers Largely Unaware of This Year’s Best Picture Nominees (EXCLUSIVE)

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variety.com

William Earl When this year’s Oscars best picture envelope is opened, viewers might not be on the edge of their seat to see if “Nomadland,” “Mank” or “Promising Young Woman” — or another contender — is named.

Instead, they might be scratching their heads. Although the pandemic has left households paying for more streaming services than ever, the majority of the best picture nominees at the Oscars are unknown to entertainment consumers.Over the years, this has been a recurring problem for the Oscars, which is one reason why, in 2010, the Academy expanded the best picture race to up to 10 nominees to allow for more populist titles to enter the mix.

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