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Heaven by Marc Jacobs, the LVMH brand’s clothing line catered towards teens, has boasted star-studded campaigns ever since their first collection launched in 2020.
Their Instagram page looks like the walls of any angsty teen of the ’90s and early aughts, filled with digital point-and-shoot pictures of everyone from M.I.A to Dakota Fanning wearing their grungy clothing.
In a campaign for Heaven’s newest collection, 54 models posed for a laughably long panoramic photo that became its own viral moment last week, mostly due to its generation-spanning hodgepodge crew of Gen Z internet stars, Dimes Square microcelebrities and bold-faced stars like Michael Imperioli.
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