The ‘Gen Z Boss and a Mini’ Knew Exactly What She Was Doing

glamour.com:

” heard round the internet, sparking endless discussions, misogynistic insults, and tons and tons of memes.But for Rachael Wilde, the entire viral moment is exactly what she imagined when she launched her company, tbh Skincare, more than four years ago.“Having fun and being playful is at the core of our ethos as a business,” Wilde tells me via email from her home in Sydney, Australia.Wilde—who is, yes, Gen Z at age 27—co-founded the upstart acne care brand at just 23 and is now reckoning with a very modern challenge as a business owner: What happens when a silly video you make with your team on your social channels blows up and brings international attention to your brand?Well, it’s a bit nuts, but Wilde and her team (which, she says, is 90 percent women) are rising to the challenge.

First up, they launched a “” bundle on their website to capitalize on the “huge increase” in web traffic and are now figuring out how to engage further with their new fans, especially in the US. (For those in the States who want to get the bundle, a rep for the brand tells me that sadly, the brand is not available here yet.)“The past few days have felt like a whirlwind, but I guess in moments of craziness some of the best ideas are born,” Wilde says.Amid said whirlwind, Wilde took some time to re-introduce her team and brand, as well as answer our most pressing questions about her now-viral business.This content can also be viewed on the site it from.Glamour: How and when did tbh Skincare get started?Rachael Wilde: I founded tbh Skincare and launched the brand to market in March 2020, when I was 23 years old.

I was lucky enough to come across the technology that’s now in our hero products—our acne hack spot treatment and anti-bacterial.