‘The Flash’ Disappoints With $55 Million Debut, Pixar’s ‘Elemental’ Flops With $29.5 Million in Battle of Box Office Lightweights

variety.com:

Rebecca Rubin Film and Media Reporter “The Flash,” a superhero adventure starring Ezra Miller, emerged victorious over Pixar’s “Elemental” in a battle of the box office lightweights.

This weekend’s two new releases were once expected to ignite the summer box office but instead entirely missed the mark, as “The Flash” stumbled with $55 million and “Elemental” collected just $29.5 million in their respective debuts.

Both of those films fell short of already-low expectations. And worse, they were pricy endeavors, costing $200 million to make and roughly $100 million to market, so they are shaping up to be huge disappointments in their theatrical runs.

In the lead-up to “The Flash,” executives at Warner Bros. worked hard to convince the public that the film is “one of the greatest superhero movies ever made.” Directed by Andy Muschietti, the story picks up as Miller’s Barry Allen a.k.a The Flash travels back in time to prevent his mother’s murder and inadvertently cracks open the DC multiverse. (Cameos abound!) But its tepid “B” CinemaScore from opening weekend crowds suggests that the moviegoing masses didn’t entirely agree with the lavish praise bestowed on the film by the people who made it.