The Five Best Up-and-Coming Artists We Saw at SXSW 2024
variety.comJeff Miller There’s no question that South by Southwest’s music portion is going through something of an existential crisis.
The long-running Austin-based conference/festival — which wrapped up Sunday after a 10-day run that encompassed not just music but film, tech, education and more — has become more of a financial challenge from up-and-coming artists, and this year’s controversy about the U.S.
Army’s and weapons manufacturers’ sponsorship of the festival (and the subsequent boycott from dozens of bands) didn’t help.
The days of multiplatinum artists performing inside a giant Doritos-branded stage (this actually happened in 2014) and the anything-goes free-food-and-booze showcases are long gone and what’s left is, well, something like what the festival felt like in its early years: a place for artists, executives and hopefuls to come together for a few days to hopefully meet a new tourmate or pick up a little press and eat their weight in brisket along the way.
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