The Film Awards Season Is In Full Swing. So Let The Customers Join The Fun.
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deadline.comMy good colleague Pete Hammond tells us the film awards season is in full swing, live and in-person. Screenings. Panels. Parties.
Lunch with the stars. Just like 2019.Now, if the audience would only catch up.This weekend, an extremely important connection got missed, as Steven Spielberg’s West Side Story, meant to be a crowd-pleaser, stumbled into theaters with a projected $10.2 million in ticket sales.
Even allowing for Covid, this isn’t enough. A wide release from both Disney/20th Century and a master director was supposed to wake the audience up.
Now, the film will have to slow-walk through the holidays, accumulating viewers the hard way, with a campaign that will stretch all the way to Oscar night, March 27.For Adam McKay’s Don’t Look
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