With the release of the first full-length Barbie movie today, cinema staff will be bracing themselves as Barbie fever hits Britain.
The dazzling technicolour live action caper starring Margot Robbie as Barbie and Ryan Gosling as Ken, is expected to be a massive box-office hit.
The film's official synopsis reads: "To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis.
Or you're a Ken." Hinting at a movie with more to it than its bubble gum visuals first signs are promising, with the film scoring 89% on movie review website Rotten Tomatoes.
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