Don't miss a thing by getting the day's biggest stories sent direct to your inbox You will have probably tucked into a packet of his crisps from time to time.
Particularly with a refreshing pint from your local boozer or alongside a posh sandwich in a trendy coffee bar. And for John Mudd, creating Real Crisps saw him get a taste of the high life after the brand that started life in the Welsh valleys expanded into nearly every reputable coffee bar and pub between Cardiff, London, and Edinburgh.
John became a millionaire overnight after Irish crisp giants Tayto bought him out in 2007 for the sum of £1.3m. With hundreds of thousands in the bank and a holiday home in Italy he was seemingly living the dream.
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