Editor’s note: Dade Hayes and Jonathan Bing are co-authors of Open Wide: How Hollywood Box-Office Became a National Obsession.
Hayes is Deadline’s Business Editor and Bing is Chief Communications Officer at Vice Media Group. The more things change, the more the Hollywood studios stay the same.
At least that’s one of the surprising lessons of Barbenheimer, Sound of Freedom, Indiana Jones 5, Mission: Impossible 7, Fast and the Furious 10, and the other big-budget summer box office bets trying to help the movie business pull off a historic comeback.
Twenty years ago, we wrote a book, Open Wide, about a battle at the multiplex on the weekend of July 4, 2003, for the hearts, minds and dollars of the American public.
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