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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros John Sloss Matt Donnelly-Senior Netflix film Digital Strategy Warner Bros John Sloss Matt Donnelly-Senior Netflix

The Big Pivot: Indie Films Shake-Up Sales Strategies as Streaming Giants Change Course

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variety.com

Matt Donnelly Senior Film Writer No feature film has it easy in the modern theatrical and digital landscape, but 2022 has been particularly fraught.

Warner Bros. is outright shelving pricey titles like “Batgirl,” Netflix has gone back to the drawing board thanks to its stock stumble and Amazon is focusing its resources on the almost-billion-dollar rollout of its “Lord of the Rings” TV series.

For fledgling indie movies that come to film markets, like the one currently underway in Toronto, the streamers used to be a safe and lucrative bets for distribution.

As these now-legacy companies scramble to cut costs and boost subscriptions to please stockholders, the indie film industrial complex has once again been forced to pivot.   “It feels like we’re at the tail end of a wait-and-see period,” said John Sloss, founder and CEO of the sales agency Cinetic. “I think there was a reset this summer, and we’re all waiting for the fall season to see what the future looks like.”   Roeg Sutherland, CAA Media Finance co-head, said the market “consistently changes.

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