In 1894, “The Little Lost Child” went “platinum” off sheet music sales in what might be considered the first successful music video marketing campaign.
Innovations in aurafarming have taken things to dizzying heights since, sometimes literally — see Nettspend’s helicopter-assisted entrance to his 18th birthday party in the video for “impact” featuring xaviersobased — but more often via excess: hyperkinetic edit styles, delirious CGI, oversize asses, meticulous concepts executed precisely.
So before we get to the month’s best rap songs, let’s talk about some of the best hip-hop music videos of March 2025. This month I’ve been enjoying: Read Next: Playboi Carti shares four tracks on MUSIC deluxe • the kaleidoscopic cityscapes and crowd shots of “Trippin on A Yacht” by Cash Cobain, Bay Swag, and Rob49;• an afternoon traipsing around SoHo with cade in the charming video for “ups;”• the corporate ambience and studied movements of “REPROGRAM” by Kilo Kish;• 1oneam continuing his slow-drip singles campaign with “luv this feeling” (take your time, king);reviewing preschool arithmetic in a bounce house with TisaKorean on “2 + 2 = 4 (EQUATIONS);”• watching Pretty V down Stella Artois with a MIKE cameo in “Singing like dion;”• Loe Shimmy’s unhurried two-step on “Zuper Sonic,” featuring hilarious footage of his Rolling Loud Cali stage dive;• the wonderfully turnt up Unified Atlantic clip for “Hotspot” by Protect;• watching a bevy of blessed women attempt to give Diany Dior CTE with their posteriors in the aptly named “THiCK;” and• Miami-based rapper ffawty taking on two classics (Gwen Stefani and sexy car wash clips) with “HOLLABACK GIRL,” which is definitely never getting cleared..
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