Pitchfork’s weekly rap column covers songs, mixtapes, albums, Instagram freestyles, memes, dances, weird tweets, fashion trends—and anything else that catches our attention in the world of hip-hop.
Sheff G: One and Only Sheff G isn’t the poster boy for Brooklyn drill but he should be. Sure, he doesn’t have the natural charisma of the late Pop Smoke.
Or the viral stickiness of Fivio Foreign. Or the catchy lingo of 22Gz. But Sheff G is a rapper’s rapper, the type who grew up idolizing Biggie Smalls, and has attempted to adopt that icon’s ability to make lyrical songs that are fun to rap along with.
He also has an ear for production that’s unmatched in his borough, typically choosing beats that merge the Deep South’s infatuation with moody
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