The $750 Million CAA-ICM Merger Will Benefit Mid-Sized Agencies, Says Gersh’s Leslie Siebert

variety.com:

Jennifer Maas TV Business WriterThe completion of CAA’s acquisition of ICM Partners last month set Hollywood buzzing about the future of the agency world, as the mega consolidation turned the Big Four (CAA, ICM, WME and UTA) into the Big Three.The deal’s 10-month delayed close was immediately followed by news that more than 100 ICM staffers would not make the move over to CAA.

While questions about how the integration will continue to impact the internal team remain top of mind, the entertainment industry is also looking for indications about how CAA’s $750 million purchase of ICM will impact everyone else, as well.Speaking with Variety over email, The Gersh Agency senior managing partner Leslie Siebert detailed how she thinks the deal will ultimately benefit mid-sized agencies like her own. What does the merger between CAA and ICM mean for the industry at large?Leslie Siebert: Congratulations to CAA and ICM for their merger.

It is a new day in the agency business, which highlights the difference between a mega-sized agency and a mid-sized agency. I truly believe this merger will benefit an agency of our size to be able to continue to provide a different service than an agency of CAA’s size.

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