Peter Debruge Chief Film Critic In a world…where moviegoing isn’t what it once was…a great trailer gets audiences motivated to check out a film on opening weekend.
But the very best previews are so much more than that: They hold up as short-form works of art in their own right. Keep in mind, marketing pros get just two and a half minutes to grab your attention and make their pitch.
A clumsy trailer can also ruin the experience, misrepresenting the movie and setting ticket buyers up for disappointment. These days, fans devour trailers online, watching ads for anticipated new franchise entries by the millions within the first 24 hours they hit the internet.
Earlier this month, an impressive ad for the upcoming “Grand Theft Auto 6” game set new highs on YouTube. The trailer for “Mission: Impossible — Dead Reckoning Part One” led with a handful of jaw-dropping stunts, like the one where Tom Cruise races his motorcycle up to and eventually over the edge of a precipitous cliff (watch AV Squad’s trailer).
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