Even with one fewer show on the Broadway boards, and overall attendance at the 33 productions down a smidge from the previous week, Broadway box office was up 22% during Thanksgiving week, scoring a plump $37,475,773 due to plumper holiday ticket prices.
Not coincidentally, average ticket price was up 22% from the previous week, hitting $144.53 (compared to $118.45 for the week prior to Thanksgiving).
Broadway attendance doesn’t typically skyrocket over the Thanksgiving holiday – that comes later, with Christmas and New Year’s – and 2022 was no different.
Attendance for the 33 shows held steady from the week before, with the jump in receipts largely attributable to higher ticket prices.
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