Taking a look ahead to 2023, Gower Street Analytics is projecting global box office to hit $29B, repping a 12% gain on 2022 should this year remain on track for approximately $25.8B.
The London-based firm estimates 2022 receipts stood at $23.6B as of December 10. If this early projection holds, Gower says it would suggest the industry will need to wait until at least 2024 to see a full return to pre-pandemic global levels.
Its 2023 forecast is still 27% behind the average of the last three pre-pandemic years (2017-2019) at current exchange rates (this would rise to 30% compared to historic rates).
The past year brought further recovery, including two $1B+ grossers in Top Gun: Maverick and Jurassic World Dominion, but also challenges for worldwide turnstiles including a severely depressed China, which locked out Marvel movies and is expected to end 2022 nearly $3B behind 2021; the Russian invasion of Ukraine, which led to U.S.
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