Tesco shoppers have been left unimpressed by the supermarket's suggestion that AI could be used to 'nudge' customers towards healthier food choices.
Chief executive Ken Murphy said Clubcard data could be used to warn customers when their baskets are becoming unhealthy and suggest healthier alternative options.
Shoppers, however, seem sceptical of the idea and have blasted the supermarket for 'interfering' with their shopping choices.
Some have even vowed to 'ditch' their Clubcards and shop elsewhere, describing the new plans as 'creepy' and 'dystopian'. READ MORE: Tesco could 'warn shoppers' against buying unhealthy food by 'using Clubcard data' READ MORE: Tesco shares huge Christmas update and says 'prices start at 50p' Speaking at the FT Future of Retail Conference on Tuesday, Mr Murphy said he could see the AI technology "nudging you over time".
Read more on manchestereveningnews.co.uk