TelevisaUnivision Sees Strong TV Upfront Results in Weak Market
variety.comBrian Steinberg Senior TV Editor While its English-language competitors had to grapple with price reductions in this year’s TV upfront market, Spanish-language giant TelevisaUnivision was able to do the opposite.
The owner of the Univision broadcast network and the Vix streaming hub was able to increase the volume of ad commitments it secured in upfront talks, according to a person familiar with the matter.
The company expects volume to increase in the high-single-digit percentage range, while most of its English-language rivals are seeing commitment volume that is largely flat to slightly up from year-earlier performance.
Speaking to investors earlier in July, TelevisaUnivision CEO Wade Davis said the company expected to fare better than rivals as advertisers earmarked new dollars for Spanish-speaking consumers in the U.S.
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