TelevisaUnivision’s ViX To Launch In Spain Through Atresplayer

deadline.com:

EXCLUSIVE: TelevisaUnivision’s streamer, ViX, is setting sail for Europe. The service will launch in Spain in January 2025, we can reveal, and be available on Atresplayer, Atresmedia‘s streaming platform.

ViX will be offered on Atresplayer with no ads, and offer customers in Spain a library of 15,000 hours of content, live sport from several Liga MX teams in Mexico and an extensive library of Spanish-language telenovelas, comedies and dramas such as La Mujer del Diablo, El Gallo de Oro, El Extraño Retorno de Diana Salazar, Más Allá de Ti and Pacto de Sangre and films including ¿Quieres ser mi Hijo?

and Bendita Suegra. “This partnership with Atresmedia marks a pivotal step in ViX’s expansion strategy, reinforcing our commitment to delivering unparalleled premium content across global Spanish-speaking markets,” said Rafael Urbina, President of Streaming and Digital at TelevisaUnivision. “We are excited to introduce ViX to new audiences in Spain and elevate the streaming landscape with the best of what ViX has to offer to Spanish-speaking viewers worldwide.”  “The Spanish market presents a significant opportunity for ViX to accelerate its growth, particularly in strengthening our presence across Ibero-America,” Urbina told Deadline. “Spain offers unique potential for expanding our platform, and we are well-positioned to seize this opportunity.” He noted the Spanish audience has a “growing affinity” for the melodrama and novelas that are “central to our content strategy,” and that ViX has previously added “some of the best Spanish series,” while co-productions such as the Maxi Iglesias-starring Volver a Caer had provided the opportunity to attract local audiences.