‘Taylor Swift: The Eras Tour’ Industry First Day Presales $37M+, Bigger Than ‘Force Awakens’; Concert Pic Headed For $70M+ Opening
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deadline.comEXCLUSIVE: The AMC-distributedconcert film, Taylor Swift: The Eras Tour according to sources has actually clocked $37M+ from the three big theater circuits –AMC, Regal and Cinemark– in its first 24 hours of presales.
That’s definitely higher than the first day presales of Star Wars: Force Awakens at $20M. The current opening weekend projection for Taylor Swift: The Eras Tour is at $70M — at least right now.
Box office sources are figuring that presales rep 50% of the pic’s opening weekend. How’s that? Typically female skewing movies, i.e.
Twilight, are front-loaded at the box office, and in the case of Swifties, they’re heading to this in packs. Why is this concert film bigger than all others?
Read more on deadline.com
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