‘Taylor Swift: The Eras Tour’ Hits Tracking With $100M-$125M Opening Weekend Projection
deadline.comEXCLUSIVE: We promise that you’ll never find another one like this: AMC’s Taylor Swift: The Eras Tour concert movie hit tracking this morning with a $100M-$125M opening-weekend outlook when it opens on October 13 in cinemas.
These are industry estimates and do not come from AMC. The Sam Wrench-directed concert film is really hot with women under 25, just a few points under Barbie ($162M opening)and north of The Little Mermaid ($118.8M four-day opening).
Tracking has added other titles such as Elvis, Bohemian Rhapsody, A Star Is Born and Ocean’s 8 as comps against The Eras Tour, pulling its opening weekend average down to $85M.
However, sources believe those comps are outliers. Total Awareness and Definite Interest in Taylor Swift: The Eras Tour also is through the roof. “This movie is a unicorn,” one razor-sharp box office analyst tells Deadline about the pic’s anomaly power.
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