Taylor Swift Takes Over Disney+ Homepage for ‘Eras Tour’ Streaming Premiere
variety.comTodd Spangler NY Digital Editor Disney+ is officially in its Taylor Swift era. With the launch of “Taylor Swift: The Eras Tour (Taylor’s Version)” on Disney+ on March 14 at 6 p.m.
PT, the megastar is getting a homepage takeover on the streamer. For one day only, the service’s main screen will feature nine curated sets of titles inspired by each of the singer’s eras — including “Fearless” (e.g. “Moana”), “1989” (e.g. “The Little Mermaid”) and “Midnights” (e.g. “Cinderella”).
The Swift takeover of the Disney+ homepage will be worldwide with a few exceptions, including Turkey, where the film will not be available until April 3.
Disney reportedly paid more than $75 million for worldwide streaming rights to “The Eras Tour” concert film, which Swift’s company produced.
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