Taylor Swift Saves Father-Daughter Relationships in Cetaphil’s Sentimental Super Bowl Commercial
variety.comJ. Kim Murphy Fathers love football. Daughters love pop stars. This is one of the bedrock truths of the American family. How can these two disparate worlds be reconciled?
Cetaphil is showing they can with a new commercial that draws on Taylor Swift’s frequent attendance at Kansas City Chiefs games in support of her boyfriend, tight end Travis Kelce.
The advertisement, shared Friday and set to air during the Super Bowl broadcast Sunday, features a “real father and daughter, living in New York.” In it, the father fails to get his daughter interested in something on his phone.
He retracts the device, dejected and distraught. How can he ever connect with his daughter? Meanwhile, the teenager takes her microwaved snacks upstairs and retreats to her room, beginning a Cetaphil-centric skin care routine.
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