Taylor Swift’s Real Political Power Lies With Her Fans. Just Look at Swifties 4 Kamala.

glamour.com:

.“I feel like I saw it coming, but I didn’t,” he recalls of Biden’s historic decision to step away from the race. In shock, he sought an outlet for all his frenetic energy. “I felt like I had to do something, so I just hopped on Twitter and made the tweet.”That —which came from his handle @hushmirrorball, a reference to Taylor Swift’s 2020 folklore track—was shared on July 21, a little over an hour after Biden’s bombshell announcement. “I feel like us U.S swifties should mass organize and help campaign for Kamala Harris and spread how horrendous project 2025 would be to help get people’s butts down to the polls in November,” Medrano wrote. “Like if we don’t want democracy to end we really need to move and push blue votes.”His message was the kind of off-handed text a person might send to a group chat.

A shower thought. But Medrano is a Swiftie and has been since 2017. Within hours, the organization was born, cobbled together in a group DM on Twitter, and made up of fellow Swifties who had reached out to Medrano after seeing his tweet.

When the group exceeded the 60-person direct message maximum, they moved the operation to their own server on Discord, an online chat platform akin to Slack.They launched social media profiles, starting with Twitter, and gained 40,000 followers overnight.