Taylor Swift’s ‘Eras Tour’ to boost UK economy by £1billion

nme.com:

Taylor Swift‘s ‘Eras Tour’ is expected to boost the UK economy by £1billion when it visits these shores this summer.The pop star is due to begin the UK and Ireland leg of her huge career-spanning tour next month.

She’ll visit Edinburgh, Liverpool, Cardiff and Dublin, and play eight sold-out concerts at London’s Wembley Stadium. Support will come from Paramore.As Business Matters reports, a consumer spending report by Barclays has found that Swift’s UK fans are projected to spend almost £850 each when attending her shows – which will significantly benefit the UK’s experience economy.It is noted that one in five of the 1.1million ticketholders for the singer’s 15 UK dates across June and August will purchase new outfits specifically for the concerts.

However, most of the expenditure will go on accommodation, tickets, transport and merchandise.Titled ‘Swiftonomics’, the document shows that the spending by fans for one ‘Eras Tour’ gig is over 12 times the average £67 cost of a night out in the United Kingdom.The average price for Swift’s live shows is £206.