Taylor Swift’s Eras Tour Could Gross $1.4 Billion: Report
variety.comChris Willman Senior Music Writer and Chief Music Critic Taylor Swift’s Eras Tour is headed for a couple of important benchmarks that have a “B” attached, according to a report in Pollstar.
As the global trek moves on from America and proceeds to Europe in 2024, it will assuredly become the first tour in the history of the business to gross a billion dollars.
It won’t stop there, though; Pollstar is estimating that the final gross will wind up around $1.4 billion. The live music trade publication concedes that it is doing a fair amount of estimating on current and future grosses, but says its “crack numbers team” believes the tour will cross the historic $1 billion mark at some point during Swift’s shows in Singapore, which will take place during the March 2-9, 2024 window.
But the tour still has a long way to go after that before it wraps up (barring extensions) at Wembley Stadium in London on Aug.
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