Taylor Swift’s ‘Eras Tour’ Book Sells a Reported 814,000 Copies in Two Days

variety.com:

Chris Willman Senior Music Writer and Chief Music Critic Taylor Swift‘s Eras Tour book is only available from one retailer, Target, but that isn’t keeping it from having a more-than-blockbuster bow. “Taylor Swift | The Eras Tour Book” sold 814,000 copies in just its first two days on sale, according to Circana BookScan, widely regarded as the most reliable tracker of weekly physical book sales.

That is the second-highest amount of books sold in a single reporting week since BookScan began tracking sales in 2001. The only nonfiction book to have surpassed that debut figure during a tracking frame, according to the Associated Press, is Barack Obama’s “A Promised Land,” which sold 816,000 copies — just 2,000 more than Swift’s — when it first went on sale in 2020.

But Obama’s figure was for a longer tracking week, on top of being available through all traditional retailers. Swift’s book went on sale on Black Friday, thus registering only two days of sales before Circana’s week ended on Saturday.

It’s believed that Target and Swift’s reps may be waiting until a full seven days of sales occur before reporting their own figures for sales of the book.