Taylor Swift’s endorsement of Kamala Harris has caused a “500 per cent” increase in voter registration

nme.com:

Taylor Swift‘s social media post endorsing Kamala Harris for President of the United States has directly caused a sharp spike in voter registration – find out more below.Earlier this week (September 10) following the first debate between presidential candidates Kamala Harris and Donald Trump, Swift broke her silence on the elections, throwing her support behind the current Vice President.In her post, she championed Kamala Harris as a “steady-handed, gifted leader”, and that Swift believes “we can accomplish so much more in this country if we are led by calm and not chaos”.

Swift also said Harris “fights for the rights and causes I believe need a warrior to champion them”.Swift also urged voters to do their own research to make an informed decision on who they should vote for, and recommended first-time voters to register ahead of time.

She also included a link to registration site Vote.gov to her Instagram account.According to CNN correspondent Elizabeth Wagmeister and CNN‘s Senior White House producer Betsy Klein, nearly half a million people visited Vote.gov directly from the link Swift shared within 24 hours of her post.Updated #TaylorSwift numbers:In the 24 hrs since Taylor endorsed Kamala & shared a link to https://t.co/pnpL0wk6xP, the site saw 405,999 ppl referred directly from the singer's insta, @betsy_klein reports.

For context, the week prior, the site had about 30,000 ppl per day. https://t.co/Agpp3h5CdQ— Elizabeth Wagmeister (@EWagmeister) September 12, 2024According to data firm TargetSmart’s senior adviser Tom Bonier, Swift’s endorsement of Harris has directly led to a “400 per cent or 500 per cent increase” in voter registration.